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Daniel Lawson
Sep 5, 20233 min read
Finding Influencer ROI: AutoPhil's Data-Driven Approach
In today's rapidly evolving marketing landscape, influencer marketing has become a cornerstone of every brand's growth strategy....
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Mathew Meckley
Aug 2, 20231 min read
Revealing Vanity Metrics in Social Media - Look Beyond the Numbers
Vanity metrics in social media marketing may dazzle at first glance but lack substance. Follower counts and likes can be misleading. True...
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Mathew Meckley
Aug 2, 20231 min read
Value Metrics in Social Media Marketing - Discover the True Impact
In contrast to vanity metrics, value metrics in social media marketing uncover the genuine impact of a brand or creator’s online...
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Mathew Meckley
Aug 2, 20231 min read
Earned Media Value (EMV) - How does a metric so few understand control the decision making
In today's digital landscape, there's a metric that controls how businesses make decisions - Earned Media Value (EMV). It measures the...
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Mathew Meckley
Jun 29, 20231 min read
AutoPhil Personal Agency: Full Scale Influencer and Digital Marketing
This post describes AutoPhil personal agency. This service is separate from the digital platform.
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Daniel Lawson
Jun 2, 20233 min read
Mastering the Art of Influence: Crafting the Ultimate Influencer Marketing Campaign
Introduction: In today's digitally connected world, influencer marketing has emerged as a powerful strategy for brands to engage their...
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Daniel Lawson
Jun 2, 20233 min read
Riding the Influencer Wave: Navigating the Swells of Pros and Cons in Marketing
Introduction: Influencer marketing has become a tidal force in the world of digital marketing, captivating brands and consumers alike....
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Daniel Lawson
Jun 2, 20233 min read
Influencer Marketing Unmasked: The Art and Science Behind Digital Influence
Introduction: In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a powerful strategy that can shape...
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Daniel Lawson
Jun 2, 20233 min read
Influencer Alchemy: Unleashing the Power of Influencer Marketing for Explosive Sales Growth
Introduction: In today's digital age, where attention is a valuable currency, influencer marketing has emerged as a potent force for...
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Daniel Lawson
Jun 2, 20233 min read
Influencer Magic: Fact or Fiction? Unraveling the Secrets of Influencer Marketing
Introduction: In the age of social media dominance, influencer marketing has become a phenomenon that can't be ignored. From fashion and...
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