Value Metrics in Social Media Marketing - Discover the True Impact

In contrast to vanity metrics, value metrics in social media marketing uncover the genuine impact of a brand or creator’s online presence. Value metrics hold true substance behind numbers. They include metrics such as click-through rates, conversion rates, customer acquisition costs, and return on investment (ROI).

Value metrics provide essential insights, and should drive decision-making and strategy development. By concentrating on engagement and profitability, brands can measure the true value of their social media efforts.